As Wimena’s Thought Leadership Partner for ‘A Sporting Journey Conference’ in #Riyadh, SRMG Think’s Managing Director, Nedaa Almubarak, chaired the panel “Unlocking Sporting Potential,” exploring the evolving role of women in sports. In a conversation filled with insights, emotions, and determination, leaders from across the sports ecosystem highlighted the incredible strides being made, from grassroots programs to elite competition.

Dedicated to empowering women in sports, fostering leadership, and opening new doors in the industry, the conference showcased how women are shaping the future of sports in Saudi Arabia.

The well-attended conference was inaugurated with a virtual address from HRH Princess Reema bint Bandar Al Saud, Ambassador of Saudi Arabia to the U.S.